When I buy wine for my business I often identify a famous wine region and then look next door for a supplier. My rationale is straightforward - the most famous wine towns such as St-Emilion in Bordeaux or Sancerre in the Loire valley have gained their reputation from selling top quality wines. But because these wines are famous they tend to sell at a premium.
If you investigate wines from adjoining villages you can often be rewarded with wines of a very similar style and quality but without the elevated prices. The very famous wine regions probably occupy the prime locations but their immediate neighbours will grow the same grape varieties and benefit from almost identical soil, aspect, climate and rainfall. So it's no surprise that the wines will come very close in quality.
Being next door to a famous wine region tends to have a positive effect on the resident winemakers who aim to emulate the quality of their illustrious neighbours, but set their prices realistically lower. This healthy competition is very good for the consumer as it provides a choice of similar wines at different price points.
Using the examples I mentioned above, next door to St-Emilion you will find the appellation of Cotes de Castillon. Apart from being stunningly beautiful this region makes top quality wines with some vineyards on the ridge arguably occupying better terroir than some St-Emilion vines. When you visit these wine regions in person the geographic similarities and proximity are very evident.
A good example of how this proximity works in practice is in the way winemakers use expensive oak barrels. The famous wineries of St-Emilion buy them new every year and the Castillon winemakers re-use them when they are one year old. The Castillon wines consequently have a little less structure and ageing potential, but they are excellent value for money and great wines in their own right.
If you find yourself in the Loire valley you may well be drawn to the picturesque town of Sancerre where the pristine tiled streets and chic wine shops remind you you're in an important wine town. Sancerre is lovely and the wine can be great, but I would recommend a short drive south-west to Menetou-Salon. This appellation enjoys a beautiful rural setting and you will find delicious sauvignon blanc wines without the tourist prices.
Sauvignon blanc wines


